RERA's Stand Against Fake Listings

Dubai’s Real Estate Regulatory Authority (RERA) is cracking down on misleading property ads online to make the Dubai real estate market more transparent and safer.

RERA’s new rules aim to cut down property ads on websites and portals by 40%. They’re targeting real estate agents who use developers’ NO Objection Certificates (NOCs) to put up too many ads for individual properties.

RERA is also introducing a digital permit called Form A for rental ads. This could reduce online rental ads by half. RERA hopes this will make property listings more accurate and help people make better decisions when buying, selling, or renting.

Effects/Benefits of New RERA Property Listing Regulations

These changes are expected to have a few effects:

It should make it easier for people to decide because there will be fewer ads to navigate through, reducing confusion about which ones are real.
With fewer listings, properties might sell faster, and prices could go up as demand increases.

Advertising rules for Real Estate by RERA

According to RERA:

Every real estate company must provide customers with fully accurate information as well as obtain every mandatory advertising license.
Every real estate Ad must have a QR code. It allows interested buyers to gather all necessary data before making a purchase decision.

RERA insists that all online property ads must be truthful about what they’re selling, including details and prices. This protects consumers and makes the market fairer for everyone investing in Dubai real estate. In fact, the authority has already fined 30 real estate companies (50,000 AED each) in Dubai.

Even with these strict rules, some agents and real estate websites/portals have been interpreting the rules in different terms. This creates problems:

Some websites lose credibility because they have listings that are fake or wrong.
It gives the wrong impression about how many properties are actually available for sale or rent.
Developers might find their properties listed at the wrong prices.
Legitimate listings get lost in the crowd, making it harder for them to sell.
Investors face more competition from listings that aren’t playing by the rules.
Real estate agents in Dubai who follow the rules lose out to those who don’t.
It messes up market data, making it hard to understand what’s really happening in the market.
It’s tough to see real trends in the market because so many listings aren’t accurate.

Dubai’s property market is full of opportunities, but it is important for every player to keep it honest and fair for everyone involved in Dubai real estate.